A product's shelf life is one of the ways to reduce its environmental footprint...
This very "trendy" argument is currently used all too often to justify exorbitant prices or even very plain designs.
So does a product have to be expensive and plain to justify its shelf life?
At Kinetik , we do not share this “commercial theory.” How can we justify a specified shelf life when there is no corresponding history for the same product?
The success of our first trail vest pack, the Rocket RK3 3-liter, is the perfect example: It’s one of the most affordable products on the market—and yet you keep telling us that you’ve been using this pack for years.
The Rocket doesn't seem sober to us either 
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