Our History

Our story

Welcome behind the scenes at Kinetik! Would you like to discover more?

It all began in Côtes-d’Armor, in Brittany, for “BZH newcomers.”

While Jean-Marie Loirat is the go-to expert in developing technical endurance products, major brands seek his expertise in cycling, triathlon, and trail running.

He was behind concepts and products that are still success stories today, and some have changed the way we practice sports.

A little a lot Breton

So, in 2008, Jean-Marie, a “very much pure-butter Breton,” nevertheless felt frustrated that he could not find products that suited him, and therefore decided to create his own brand and develop it without restraint.

Jean-Marie would develop a multitude of products combining compression with intensive sports practice. Kinetik would equip a large number of professional cycling and triathlon teams.

Trail & nature lovers

Passionate about trail running and nature, he gradually began developing more and more trail running products without really realizing it. So it was only natural for the brand to take a turn and become a brand specializing in trail running.

As he often says, “It’s because we primarily make trail running products that we are specialists.”

Kinetik has grown considerably since its beginnings and remains one of the few family-owned companies of this scale.

Kinetik’s achievements

Kinetik has achieved great success.

We can cite the Ultra Trail Short as an example—a pair of shorts that already featured a double layer and an integrated waistband from the outset, a little nod to certain brands that claim to have developed it. Or the Rocket vest pack, which, with its incredible weight of just 65 grams, will enable athletes to win the most difficult trail races in the world.

Trend by Clothilde

Clothilde joins Jean-Marie on the adventure, taking charge of the brand’s “trend” side and bringing her design talent to the selection of prints and graphics for products that are now a true hallmark of our brand. Our products are not only technical—they are beautiful, too.

Enthusiasm & Innovation

Still based in the heart of Brittany, Kinetik has grown significantly while remaining true to its convictions: offering as many people as possible, regardless of their level, ultra-technical and unique products that are also affordable.

Our enthusiasm drives us to constantly innovate and create new products that are as lightweight as they are beautiful.

Origin of the name

Gilles's father, a physiotherapist and very knowledgeable about sports compression, inspired the brand's name.

K is also a letter widely used in Brittany.

And there you have it: "KINETIK COMPRESSION GEAR" is born.