Our History

Our History

Welcome to a behind-the-scenes look at Kinetik Want to learn more?

It all began in the Côtes d’Armor, in Brittany—for thoseBZH to "BZH ."

While Jean-Marie Loirat is the leading authority in the development of technical endurance products, major brands seek his expertise in the fields of cycling, triathlon, and trail running.

He was behind concepts and products that are still success stories today, and some of them have transformed the way we play sports.

A little—or rather, a lot—Breton

So it was in 2008 that Jean-Marie—a “pretty much pure-bred Breton”—felt frustrated, despite everything, at not being able to find products that suited him, so he decided to create his own brand and develop it without holding back.

Jean Marie will develop a wide range of products that combine compression technology with high-intensity sports training. Kinetik a large number of professional cycling and triathlon teams.

Trail and Nature Lovers

As a lover of trail running and nature, he began developing more and more trail running products without even realizing it, so it was only natural that the brand would evolve into a brand specializing in trail running.

As he often says, "It's because we mainly make trail running products that we're specialists."

Kinetik grown significantly since its inception, yet it remains one of the few companies of this size that is still family-owned.

Kinetik Successes

Kinetik enjoyed great success.

Take, for example, the Ultra Trail Shorts, which—even in their early days—featured a double layer and a built-in waistband, a little nod to certain brands that claim to have developed them, or the Rocket vest pack, which, weighing an incredible 65 grams, will help athletes conquer the world’s toughest trails.

Trend by Clothilde

Clothilde joined Jean-Marie on this journey to take charge of the brand’s “trend” aspect, bringing her design talent to bear on the selection of prints and graphics for our products—which have now become a true hallmark of our brand. Our products aren’t just technical; they’re also beautiful.

Enthusiasm & Innovation

Still based in the heart of Brittany, Kinetik grown significantly but has remained true to its core values: offering ultra-technical, unique, and affordable products to as many people as possible, regardless of their skill level.

Our enthusiasm drives us to constantly innovate and create new products that are as lightweight as they are beautiful.

Origin of the Name

Gilles, his father—who was a physical therapist at the time and very knowledgeable about sports compression—was the inspiration behind the brand name.

The letter K is also widely used in Brittany.

That's it—"KINETIK GEAR" is here.