The sustainability of a product is one of the levers for reducing the environmental footprint.
This very "Trendy" argument is currently too often used to justify exorbitant prices or austere designs.
So does a product have to be expensive and austere to justify durability?
At Kinetik we do not share this "mercantile theory", how can we justify a measured durability without an equivalent history for this same product?
The success of our first trail vest bag, the Rocket RK3 3 liters, is the perfect example, one of the least expensive on the market and yet many of you still tell us that you have been using this bag for years.
The Rocket doesn't seem austere to us either. 
...
