A product's sustainability is one of the key factors in reducing its environmental footprint...
This "trendy" argument is currently being used far too often to justify exorbitant prices or austere designs.
Does a product have to be expensive and austere to be considered durable?
At Kinetik , we do not subscribe to this “commercial theory.” How can we justify a sustainability rating without a comparable track record for that same product?
The success of our first trail vest pack, the 3-liter Rocket RK3 , is a perfect example: it’s one of the most affordable on the market, and yet so many of you continue to tell us that you’ve been using this pack for years.
The Rocket doesn't strike us as austere either 
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